Drink life differently with Gobilab

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[EN VIDÉO] Microplastics: From the river to the ocean
The Yangzi Jiang River is the most important river in China. It has long been suspected of being the world’s leading source of microplastics pollution. Researchers from the University of Michigan (USA) now show how they carry large concentrations of microplastics that then spread into the South China Sea. (in English) © University of Michigan

Interested in CSR topics since 2005 within a strategic consulting firm she works for, Florence Pettinger has had the desire to expedite these issues through immediate and impactful changes. From there Gopi was born, the gourd in the beginning Disposable removal The office, which has become a symbol of a new way of manufacturing. Florence Pettinger, co-founder of Gobilab, answers our questions.

Futura: What’s your solution?

Florence Paitinger: Our initial desire was to introduce an ecological way to hydration at work JobyEco-friendly, reusable and customizable water bottle. It has been our main product for about ten years, then we have introduced recycled glass version but also a full range of mugs and cutlery to meet the problems ofwetting And lunch. At the same time, we launched free faucetsa Request Allowing you to find drinking water points around you because we want to bring about a change in consumption habits and improve the image of tap water. We are also actively working to promote tap water And encourage everyone to take action to protect Groundwater External Pollution: For Water Too, You Have to Go Organic!

Futura: Why would your startup change the world?

Florence Paitinger: The trigger was triggered in 2010 by noticing the craze for these small, barely-disposable water bottles. Hence the idea of ​​this reusable water bottle, the use of which was more widespread in the Nordic countries for example, but not yet in France. The Gate Entry? The corporate world where two million cups of water and two million cups of water coffee It is consumed annually, rather than the general public where the ideology of ” It’s recycled, so no problem It was widespread. In addition to the fact that rubbish bins are emptied of these waste Visually tangible efforts new The company favors their own corporate social responsibility policy. We have also chosen to manufacture our products entirely in France, which makes it possible to create more than 70 jobs directly and indirectly, including 20 solidarity jobs and avoid between 10 and 20% of jobs.emissions From greenhouse gases.

Futura: How did the project develop?

Florence Paitinger: Gobilab was born in 2012 with two co-founders including Samuel Degrémont, my partner who remains today. Right from the start, we wanted to make sure it wasn’t a false good idea for the environment by considering the entire life cycle of a bottle, from its manufacture to Recycling. Hence the choice of environmental design and accurate measurements on several indicators to achieve a net environmental benefit within a few months. we worked with Mu . cooperative By applying the precautionary principle, i.e. with health guarantees that go beyond regulations, tested and validated in independent laboratories. L ‘ademe Ile-de-France endorsed this approach, then the region helped us find an industrial partner, Béfrance gave us a loan and we were embraced by bye. In 2015, the adventure benefited from a huge boost tourch Because we have prepared 40,000 participants with a program COP21 With a reusable water bottle.

Futura: If you were prime minister, what major measure would you have taken?

Florence Paitinger: It is necessary for me to pass from superiority to vice to superiority to virtue. We face unfair price competition with countries that are least concerned with social and environmental issues. AGEC . Law (Anti-waste for circular economy) allowed significant progress out of plastic disaster For individual use between 2020 and 2040. The dynamic is the same at the European level with “ Stop using single-use plastic We started talking about taxing ‘negative externalities’, for example CO2 Issued to manufacture and transport the product, this is where we should go. Transition from a “predatory” economy to a “renewable” economy.

Futura: What will the world look like in 2050?

Florence Paitinger: I force myself to be an optimist for the sake of my children. I owe it to them. I see a lot of aspirants in many industry sectors taking action on these issues and individuals changing their way of life. The health crisis It would also allow at least a certain perception of this alertness from nature, even if the association with Biodiversity It is not sufficiently explained. Anyway, with 2 billion people who will have to move because climatewe must find solutions to share the world and Sources Instead of turning inward. Sobriety is not a punishment, but, on the contrary, a release.

Futura: What is the hot topic of Futura that excites you?

Florence Paitinger: newly article on discovery Black hole. The article was crazy. moving at 45 km/s, making it an ancient black hole but also a runaway black hole, possibly ejecting into space when it star Progenitor exploded in a supernova “Awesome, isn’t it? No idea what it’s really about but it instantly opens up the imagination and helps put itself back in its rightful (small) place in it. The universe and its riddles.

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