To simplify data migration between on-premises and the cloud, as well as data management and data architecture, Informatica has partnered with three public cloud providers: Microsoft Azure, Google Cloud, and Oracle.
Informatica’s just-formed partnerships with Oracle, Microsoft Azure, and Google Cloud reveal this historic player’s data management strategy. It seeks to dominate this market with integration tools that reduce the time and complexity of data migrations, data management, and associated engineering tasks. The deals announced at Informatica World last week enhance the capabilities of the Intelligent Data Management (IDMC) cloud. It is also aligned with recent releases of data management software and previous partnerships with vendors such as AWS, Databriks, and Snowflake.
Informatica is slowly executing its plan to bypass the ETL (Extract, Transform, Load) tools that have made its reputation. It is this strategy that has prompted it to strengthen its cooperation with major cloud service providers. This is so that its customers, regardless of cloud providers, can take advantage of all its offerings for data migration, planning, analysis, processing and management. At its conference, Informatica also launched two industry-specific IDMC solutions, one for financial services and one for the healthcare sector. They are already offering one to the retail sector. The publisher also announced new data engineering and MLOps tools.
MDM in SaaS in beta on Azure
First, the publisher is extending its relationship with Microsoft with a SaaS version of its Master Data Management (MDM) software in a private beta on the Azure cloud. The product will be available on the Azure Marketplace. This cloud service is part of Informatica’s data management cloud offering. The partnership is for joint Microsoft customers who will be able to quickly combine and streamline hundreds of data sources for all of their critical business operations. The result will be a repository of reliable data that can be used to create business analytics, Informatica states.
In addition, the vendor adds governance capabilities to IDMC on Azure, so users of Microsoft’s Power BI analytics software can apply management and security policies to data flows from different sources entering their software. Informatica says it can provide a complete view of governance from data sources to consumption. These capabilities follow a partnership with Microsoft on a cloud analytics program launched in November 2021. This will automate nearly 90% of data migration to Azure.
Integrate faster with BigQuery and soon with Exadata
As part of its collaboration with Google Cloud, Informatica is launching a new free SaaS service called Data Loader for Google BigQuery. It is, according to the publisher, a “zero-code, zero-developer, zero-infrastructure” solution, designed to create analytics faster due to its ability to ingest data from different communication sources. To BigQuery, Google’s cloud data warehouse. Data Loader can be accessed directly from the BigQuery Console, providing access to all Google Cloud clients. In October 2021, an agreement with a Mountain View supplier already resulted in a joint data migration program.
Oracle has also been added to the list of partners. The agreement with Informatice includes support for IDMC on OCI, Oracle’s public cloud infrastructure, object storage, Exadata database service, and as part of Exadata Cloud@Customer. IDMC will be made available in the Oracle Cloud Marketplace. Informatica’s solution will help modernize data platforms by making it easier to move workloads from on-premises systems to OCI. The partnership will allow companies to perform extensive analytics by leveraging their existing investments. This follows similar announcements made in the second half of 2021, on the one hand, in September, when Informatica together with Snowflake introduced a program to migrate on-premises to the cloud, on the other hand, in December, using AWS. There is also a partnership with Databriks.
43% increase in recurring cloud turnover in one year
Also on Informatica’s strategic agenda are features that allow different teams to share data sets across organizations. In November, the publisher released Cloud Data Marketplace, which is designed for users to share ready-to-use data sets to be exploited using artificial intelligence and analytic models.
Last week at its annual conference, Informatica reported that its annual recurring revenue on its cloud offerings is up 43% year-over-year as of March 31, 2022. IDMC’s AI engine, called Clear, supports 32 trillion (10^12) cloud transactions each month during the same period. Informatica, whose customers are groups such as Pepsi and Volvo, expects to double the volume of transactions it manages next year. Informatica went public again in October 2021. The company has been led since January 2020 by Amit Walia, CEO, whom we met in the same year. He then told us that AI would increasingly be included in the Informatica programme.