They no longer know what to invent to sell their metaverse

NFTs are the future, but no one seems to know exactly why. Casino Immobilier CEO Nicolas Joly I. Since Friday, July 8, it has launched a physical station to sell non-fungible tokens in three Monoprix stores in Paris (Champs-Élysées, Montparnasse and Beaugrenelle). Customers will be able to go to the store to purchase these digital assets, which can take the form of paintings, photographs or videos. They are issued by a blockchain, like cryptocurrencies, and equipped with a certificate that makes them unique, like a work of art signed by an artist. Operation, in partnership with RudeKidz, offers portraits of rebellious teens in pop style. But unlike traditional supermarket purchase, customers will not have a physical image as such, but a title for the image.

If NFT is not likely to burden the shopping bag, on the other hand it should lighten the customer’s wallet. For his unique representation of a rebellious teenager, you have to pay 249 euros. In order to justify the price and encourage customers to come and buy a virtual product, the store also provides the customer with a RudeKidz card, T-shirt and tote bag and a Monoprix voucher for 20 euros. How about 100 balls and a rally?

do not be late

The ambition of the CEO of Casino Immobilier, to which Monoprix belongs, Nicolas Joly is not only to carry out a marketing operation. He realized at Echoes that he wanted to see how these new technologies, based on blockchain, could do just that « Strengthen the strategy A unique token for each NFT in the blockchain could be useful, for example to be able to trace a product. At the moment, Nicholas Joly is struggling to find a concrete application for this technology for mass distribution. However, we need to get there as quickly as possible. so as not to be late Even if it means presenting marketing projects without much interest as innovative.

Also read: NFT: Lack of Ethics, Fraud, Speculation… The Dark Side of Tokens

Before the casino, other companies saw these technologies as a market for the future. Among them are luxury brands. The LVMH Group, for example, plans to sell NFTs as a Deluxe 3.0 accessory, and equip avatars to customers in the metaverse. As social demarcation continues even in the virtual environment.

Carrefour is also investing in the metaverse, with the same thing. “ It is important to be present now ‘, thus confirms Échos CEO of E-Commerce, Data and Digital Transformation of the Carrefour Elodie Berthuiso Group. Provides to Evolving at an unprecedented speed » Consumer habits. So far, Crossroads’ general experiences in the metaverse have been limited to a remote job interview, in a poor environment.

create a need

According to Nicholas Jolly, the Casino’s communication process responds above all to the dealer’s goal: “ create a need This means that Monoprix consumers understand blockchain technology or NFT before spending €249 on it. However, a study by Wunderman Thompson estimates that only 15% of those asked know how to explain how it works. In addition to the NFT sales stations, the supermarket group opened Then there are workshops at the Monoprix store in Montparnasse to give their customers the basics of blockchain.But will this training show that the technology is currently only used for speculative purposes?

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