EcoRéseau Business – Metavers, businesses will not be able to escape

Estimated reading time: 2 minutes

“Integrating the metaverse shows that you can innovate, it’s a message to your competitors,” Richard Maltieri of Landor & Fitch

We now use it in all of our conversations, or almost. In the office, with family, with our friends … metaverse – Like other trends at the moment, NFT, alternative, wokism, etc. – it calls itself into our lives. A clever combination of oasis Ready player one The Jedi’s board star Wars Last year, the giant Facebook became Meta. Enough to alert big companies: the metaverse can no longer be ignored. A great economic opportunity, a Business long-term. Dear companies, please do not miss the cart. Under penalty of being behind your competition. Innovation does not wait.

platform platforms. Or 3D internet traffic. It is difficult to reduce the metaverse to a simple definition. The specialists themselves remain mysterious to the general public. The only consensus: companies should explore this virtual world. “I don’t know if we have to go there this year, or next year, and whether it will be late after that, but companies have every interest in embracing that state of mind Test and learnTo explore and try and try […] Companies should realize that they will encounter flaws in the metaverse, which is normal because it is new, they should ask themselves fewer questions and get started! ‘,” defends Richard Maltieri, Head of Game Show at Landor & Fitch.

Go there… and stay there!

users lambdaLike you and me, metaverses will explore. At least out of curiosity. But who says users say consumers. Brands understand this. And they decided to prove their existence. So – as in real life – they take up space, physically, Gucci He privately bought a virtual plot of land in The Sandbox, a blockchain-based game. same For mass distribution companies, such as Carrefour. Richard Maltieri points out that “integrating the metaverse shows that you can innovate, it’s a message to your competitors.” Possibility also to reach another younger target. This is one of the reasons why the metaverse is attacking companies: show off! and communication.

Above all, companies need to be part of the metaverse in the long run. So it is wise to buy land there and create events there. Metaverse experience. Users come to try something. It’s up to the brands to deliver what they expect! It’s up to the brands to convince them to stay. The metaverse also serves as an idea lab, a way to measure temperature, launch a product into the virtual world, see if it works, and possibly develop it in real life. But also make bridges: a purchase in the metaverse can be the subject of a reward or discount in the real world…or vice versa! last goal The metaverse transforms the internal organization of companies. In a time of remote working and a growing desire for flexibility, “employees can easily hold meetings in the metaverse, Across Avatars identify, in conditions close to reality, Richard Maltaire, and are also a tool for inclusion, especially for people with disabilities who find it difficult to navigate,” continues the specialist.

And the human dimension?

Should we be happy to dedicate our time to a virtual universe? “These are not new fears, the time we shall spend, Across Our avatar, in the metaverse, it’s already the time we spend on forums or social networks, and it pisses off Richard Maltery, you know many video game regulars sometimes connect to the platforms just to discuss and not play, so with the metaverse the experience is simply be more complete and intense,” concludes our expert in the games. ” Chief Officer Metaverse, career trending?

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