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Pixelynx has invested in and partnered with Oorbit’s interactive cloud platform to create a streaming, cloud-based metaverse for music and entertainment enthusiasts.
The two companies have teamed up to create high-quality, streaming, browser-based metaverse experiences. Oorbit provides cloud streaming technology, and its regular business is to allow gamers to experience best-in-class games, events, interactive media, marketplaces, and more content partners through browsers. Oorbit now hosts over 500 games.
The partnership aims to create new interactive experiences that can be accessed on all connected devices. And in this new world, companies like Oorbit will provide metaverse services, not web services.
Ash Koosha, CEO and co-founder of Oorbit, said in an interview with GamesBeat, that Oorbit is a new type of cloud-based interactive platform with high-quality, interoperable games and virtual worlds.
“What we do is focused on changing and transforming the current kind of patterns on the web into something that people generally refer to as the metaverse,” Ash Koosha said in an interview. “I think there’s room for a new website. And the technology we’ve built is right for that now.
So far, the company has used cloud streaming technology to deliver gaming-like entertainment across the web.
“Looks like it’s time to launch something else on the web because the internet is so much better and computers are so much better,” said Ash Koosha. “We see the metaverse as the next web, as a place where people can go like the web, [but the metaverse] It currently lacks native infrastructure, native applications, protocols, and standards.
Fans will be able to interact with interactive music experiences from top artists created on the Pixelynx music metaverse platform.
“At Oorbit, we strive to identify the best companies with the best building skills and communities to connect with our platform,” said Ash Koosha. “We are very demanding of the people we work with, and Pixelynx is working on some of the most exciting and revolutionary suites of experiences for musicians and consumers. We’re excited to see what they’ll do next on Oorbit.
Pixelynx has partnered with a global network of artists, labels, owners of intellectual property and brands. The company was founded by prominent music visionaries and technologists Joel Zimmerman aka Deadmau5 and Richie Hawtin, along with a number of music and game veterans from Activision, EA Sports and Microsoft.
“While testing the Oorbit platform, we were immediately impressed by their approach to cloud gaming. The Oorbit team shares our vision to launch new formats that fans can access anywhere without the need for high-end hardware,” said Inder Phull, CEO of Pixelynx, in a statement. Giving artists a new canvas where they can design 3 A quality experiences using the Pixelynx platform and distribute them across the web using Oorbit’s cloud technology.
Pixelynx has also invested in Oorbit’s recent fundraising that includes other big backers including Mark Cuban, HOF Capital, Shima Capital, LD Capital, Visary Capital, Betaworks Ventures, Giphy’s Alex Chung, and the former CEO of Square Enix, Mike Fisher, among others.
“With Pixelynx’s expertise in developing worlds and our partnership, we will test, deliver and scale new content formats while keeping the user experience at the center of our focus,” said Pooya Koosha, chief technology officer and co-founder of Oorbit. “Our goal is to achieve a cloud-native experience format that can meet the needs of all creators and new digital communities of all sizes.
Ash Koosha said Oorbit has primarily built hosting servers for the metaverse, leveraging GPUs in data centers to deliver real-time graphics to games and virtual worlds on a platform that is cheaper than other cloud platforms. The company also built client technology.
“We’ve been able to create a browser for the metaverse, and when we say browser, it’s almost like a list of all the worlds and destinations in the metaverse, but it’s also a browser,” said Ash Koosha. “The reason we call it the browser is because current browsers that are web browsers are not and should not be enough for the metaverse. The metaverse needs its own unique native browser that manages the protocols, computations, and APIs designed for the metaverse.
In a demo, Ash Koosha showed me the browser that runs on Google Chrome. It hosted various games made by developers Oorbit works with. He built a standalone browser for the metaverse.
“Computing needs to shift its focus from old paradigms to new paradigms,” said Ash Koosha. “This is where we are. We are the bridge where the old computer must be reused for the first time. Server farms around the world need to be redirected for metaverse purposes. And many more companies will appear on our side. But I think it is time to accept this challenge of having Shortage of computing and chips.
Pixelynx is a new gaming company based in London and Los Angeles. It’s building a music track that will transform the way artists communicate and interact with their fans through gaming experiences. Its first mobile game, Elynxir, will be released later this year.
Oorbit said it is building the metaverse’s infrastructure and ecosystem, making the future of digital entertainment accessible to all. Proprietary technology opens the door to unlimited, high-quality interactive worlds where people can seamlessly switch between streaming experiences with their unique digital identity, without additional downloads or hardware costs.
Using the Oorbit cloud platform, companies can create interoperable digital assets that operate across different worlds of gaming or entertainment. The dress designed by the fashion house can work in a game with characters who can wear the items.
“You could take an asset, for example, that was created by any fashion or clothing company and put it in different games or in a space based on some sort of fashion studio in Los Angeles,” Ash Koosha said.
Oorbit itself does not create content. Instead, it creates hosting and browser tools that consumers can use.
Ash Koosha believes that the metaverse economy will be different from the web economy, where decentralized technologies will bypass big tech companies that have charged for web2 applications. Ash Koosha said distribution could happen, for example, on smart TVs instead, and those TVs would need to be equipped with a metaverse browser.
“We think this will be a big part of how we distribute. It will be a native metaverse for all TVs in the future. Plus, we’re working closely with network companies in the US to bring computing closer to the edge at the hardware level, where Wi-Fi is Actually very close to the metaverse,” Ash Koosha said.
The browser will also have the ability to generate non-replaceable icons as needed.
“We provide a hosting and browsing experience to the consumer,” said Ash Koosha. “The long-running competition here is Apple and Google. What they’ve been able to lock down is the App Store model, which we’re going to change. Our monetization is very different. It benefits all parties. It’s clearly not built on a hardware monopoly,” Ash Kosha said. It’s a different approach for all developers and all consumers.”
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