Stripe raised $31 million to move its content management system to the cloud


Of French origin, the open source star of the headless CMS has 7 million downloads, and no less than 45,000 stars on the social network GitHub.

French Strapi’s web content management system is blowing up the counters. The open source CMS has over 7 million downloads, and no less than 45,000 stars on GitHub. The startup claims 25,000 user organizations including AT&T, eBay, Generali, Ouest France, Société Générale and Toyota. After completing the $10 million Series A in January 2022, the French company has already completed the $31 million Series B. It was announced on June 23, bringing the total funds raised by the company since its inception in 2016 to $45 million. The operation is led by CRV Fund in California. Roundtable also attended by Flex Capital and several entrepreneurs: Matthias Bellmann, CEO of Netlify, Nicholas Dessen, Co-Founder of Algolia, and Nat Friedman, President Emeritus of GitHub. Index Ventures was already around during the A series, and it’s back in fate.

Headless CMS (or headless in French), Strapi connects to dozens of front-end infrastructures, from JavaScript frameworks like Angular, React, Vue.js, Nuxt.js or Next.js to site generators like Gatsby or Hugo. On the database side, Stradi is configured by default for SQLite. But it is configurable for other data servers like MySQL, MariaDB, PostgreSQL, etc.

500 Enterprise Edition customers

In the middle of 2020, Stripe launched a commercial distribution of its CMS. Known as Strapi Enterprise Edition (EE), it enriches the community edition with a role-based access control (RBAC) system and support portal. Entry price: €9 per user per month. In its most advanced version, it includes a single sign-on (SSO) service based on Okta, Microsoft Active Directory, or SAML. Currently, Strappy EE has 500 customers, a number that is 50% more than in 2021.

“We will start with the first cloud region in the United States, knowing that we are studying several regions around the world in the long term”

Claiming about 750 outside contributors, Stripe continues to develop its open source version in parallel. The application has multiplied new features in recent months: multi-language support, the introduction of a library for managing media content (photos and videos), and the release of version 4 of the content management system, which aims to be more efficient and more stable. Another development: the opening of a market. It offers an offer of about sixty plugins targeting different issues: SEO, menu customization, calendar management, comment modification, implementation of alternative content editors, graph management, image format management, payments… all free.

Improve your editing experience

Strappy’s latest fundraising will primarily be used to develop a cloud-based CMS. “Strappy Cloud will allow us to offload the maintenance of the IT infrastructure. This is a request expressed by many of our customers”, justified Pierre Bourgi, CEO of the Paris publisher, before stating: “We are counting on a release in 2023.” The solution depends on the number of users and the volume of requests on the API and also the bandwidth and the amount of data related to images and videos. “We will start with the first cloud region in the United States, knowing that we are looking at several regions around the world for the long term,” the CEO adds.

It is clear that the community and enterprise versions of the CMS will continue to evolve. “Having worked a lot on the developer-oriented experience, we now want to improve the editing experience associated with content management, collaboration, and publishing workflows,” says JDN Pierre Burgy.

From 70 employees today, Stripe plans to increase it to 110 by the end of the year. Basically two profiles are sought: salespeople on the one hand and development engineers on the other. Even if the holding company is based in the United States and its workforce is spread over 15 countries and four continents, Stripe remains French in its DNA, and the majority of its workforce remains in France. As for its three founders, they are French: Pierre Bourgi, CEO, Aurelien Georgette, Chief Product Officer, and Jim Lowry, Chief User Success Officer.

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