Rising internet penetration rates and lower smartphone prices drive India’s mobile market


“Government mandates and support in terms of legislative and financial incentives are critical to the mobile market, affecting its growth,” he said. Rajkumar IllarasuSenior Consultant, Industrial Practice at Frost & Sullivan. In addition, the government’s Production Linked Incentive (PLI) program helps mobile phone manufacturers increase their sales year on year. Currently, India It is the second largest exporter of mobile phones and is fast becoming a global manufacturing hub.”

Rajkumar added:India Has the ability to export mobile phones to about $100 billion and components of value 40 billion dollars By fiscal year 26. India– Manufacturers’ phones are popular in The Middle East And the North Africa area, view India Great potential in the export market as well as domestic sales.”

To take advantage of its growth prospects India Mobile phone market, manufacturers must:


  • Focus on mobile phones with advanced features: The growing demand for affordable mobile phones with high processing speeds, RAM size and storage offers lucrative growth opportunities.
  • Focus on designing applications for mobile device manufacturers (apps): Mobile phone users in India About 20 billion apps were downloaded in 2021, and forecasts predict that this number will rise to more than 35 billion downloads by 2025. This growing demand may pave the way for original equipment manufacturers (OEMs) to develop their own apps.
  • DISCOVER MANUFACTURING CONTRACT: OEMs can manufacture for other brands using their own manufacturing settings to gain scale advantages. This will provide additional revenue streams and increase the return on investment for the manufacturing facilities.
  • Approach urban and rural marketsAn online presence of OEMs drives sales in urban areas, while an offline presence is key to reaching customers in rural areas.
  • Use the growing adoption of 5G phones in India: The 5G mobile market is expected to reach its peak after the government launched 5G frequency bands, expected by the end of 2022.
  • Focus on exports to create a global footprint: The Indian government’s PLI program is expected to increase the total number of mobile phone brands exported from them India And help them achieve more export revenue in addition to domestic sales revenue.

Mobile growth opportunities in India It is the latest addition to Frost & Sullivan industrial automation Research and analysis is available through the Frost & Sullivan Leadership Council, which helps organizations identify a continuous stream of growth opportunities to succeed in the unpredictable future.

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Mobile growth opportunities in India

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Source: Frost & Sullivan

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