In recent years, the popularity of NFTs has skyrocketed. Many celebrities, companies and brands have decided to explore the wonderful world of NFTs, thus breaking records. According to the latest report “Global Non-Fungible Currency (NFT) Market 2022” Powered by the research firm and Markets Research, the global NFT market is expected to reach $211.72 billion in 2030, at a compound annual growth rate (CAGR) of 33.9% from 2022 to 2030. In this article, we’ll discover which brands have recently succumbed For the magic of NFTs and in what context they use them to connect with their community.
In January, Lamborghini launched a collection of five exclusive NFT cars in collaboration with Swiss artist Fabian Aufner. Created with the aerospace theme, this collectible features a Lamborghini Aventador Ultimae blasting through the air, its lower half decomposing. Each NFT stands for a piece of carbon fiber that Lamborghini sent into space. A QR code is written on each carbon fiber piece and indicates a collectible. The NFTs were auctioned in February for a total of $659,636.
In July 2021, Coca-Cola released a series of 4 collectibles. Sold as a set, the set included a vintage cooler and bubble jacket to wear on Decentraland, an audiographer repeating the sound of a drink poured over ice, and a Coco-Cola friendship card. The series sold at auction on OpenSea for more than $575,000. This money was donated entirely to the Special Olympics International Charitable Association. Next, the company released a new set of four NFTs depicting festive digital snow globes.
Adidas, the sportswear giant, teamed up with Prada in January to create NFT artwork of 3,000 tiles from artists around the world. The work was sold for 30 ETH on Supperare, with 15% of the proceeds going to the creators. However, in the previous month, Adidas launched its first range of NFTs featuring both physical and digital elements. These can be used in the Sandbox metaverse. To launch these collectibles, adidas has partnered with Bored Ape Yacht Club (BAYC), GMoney and Pixel Vault. He also purchased an avatar of a boring monkey named “Indigo Hertz”.
Last May, Samsung launched a platform entirely dedicated to non-fungible tokens. baptized “Samsung NFT”It allows users to browse, buy and sell NFTs directly from their TVs. In addition, in January 2022, the leading home appliance manufacturer also deployed a Samsung 837X virtual store in the Decentraland metaverse.
In November 2021, on the 40th anniversary of its famous McRib, McDonald’s created a limited edition of 10 NFTs featuring this sandwich. In December, the company set up NFTs for a scavenger hunt as part of a virtual event hosted by an entertainment chain in California. Then, in February, a series Fast food American announced its intention to open a virtual store in the metaverse, after filing ten applications to register associated trademarks. This virtual restaurant aims to receive real food orders and market NFTs.
In December 2021, Nike entered the world of NFT by acquiring RTFKT Studios, a decentralized digital fashion company. Two months later, the two companies took off their first holdings from the air. In April 2022, Nike launched its first range of dubbed NFT sneakers “cryptoquix”. Includes 20,000 virtual sneakers, including one that sold for $134,000.
Burger launched a marketing campaign around NFTs in September 2021. The company has placed QR codes on nearly 6 million meal boxes. Scanning these QR codes unlocks the NFT, collecting them may get rewards. The operation was carried out in cooperation with the shop sweet.
To mark the 200th anniversary of Louis Vuitton’s founding, the French luxury fashion house has created an NFT game called “Louis game”. The latter illustrates the heritage of the French leather goods maker through a collection of exclusive collectibles. In addition, the world of video games invites players to discover its history by collecting postcards and other memorabilia.
In December 2021, Pepsi announced plans to create 1,893 NFTs to honor how he made his mark in the music industry. The Pepsi Mic Drop NFT are graphic versions of the microphones, which take on the brand’s colors and flavors. The collection was produced in association with VaynerNFT, a consulting firm headed by the communications company VaynerX.
In January 2022, the fashion house Gucci announced its entry into the NFT space with the SuperGucci project. This is a set of ten pieces created in collaboration with toy and fashion brand Web3 Superplastic. Each NFT opens a ceramic figurine, handcrafted by the creators of Gucci.
NFTs are still in their infancy, but they have already demonstrated a number of strengths. Brands adopt it for a variety of reasons, including the desire to: strengthen ties with their customer base, diversify incentive mechanisms, position themselves at the forefront, attract a younger audience, open up to a geographically wider audience, have a unique brand identity on the Internet, etc. In short, motivation is not lacking from a business point of view. Like it or not, NFTs are here to stay.
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I came to blockchain out of curiosity and stayed with it out of passion. I was amazed at the possibilities it offers through different use cases. With my pen, I hope to help democratize this technology and show how it can help make the world a better place.