Now the question is how to get out of this block of information.
How do you attract and maintain the interest of our clients, potential clients and centers of influence – whether through your social media, your blog or your newsletter?
Information vs. Contact
First, let’s understand the distinction between information and communication.
Notification is a one-sided action – it gives you information. Google is designed for that and meets people’s needs!
Communication means entering into a relationship with people, to open a dialogue. This is our goal!
We often, we tend to often inform instead of Communicates With them. We share an article, study or statistics… Be careful, I don’t mean not to share this information – my call is to put it in Context.
Context – where ideas appear
People often ask me where to find my ideas for writing this monthly column or capsule ideas that are aired on my YouTube channel. It’s simple: in my daily life!
Because our best marketing ideas, you see, are part of our daily lives.
- Meeting with a client
A customer has asked you a question or you are having a particularly interesting conversation about an important topic with them. Without naming him or giving too much detail about his situation, share the gist of the conversation and your recommendations – that’s exactly what you did in this capsule.
- Meeting with a potential client
A potential client tells you about a fear, concern, or question about what you’re doing or how you’re doing it? This is an excellent opportunity to answer it. And that’s exactly what I did in this other capsule.
Here’s what I’ve learned over the years: When someone asks you a question or raises a concern – there are many others who have the same thing, but don’t you dare ask (or ask their advisor!).
- Discussion with the Impact Center
Are you discussing a topic or situation with an impact center? Post it! The examples I gave above were in video form but in writing the approach would be:
“Last Tuesday, I was talking with Manon Tremblay, of ABC, and we were talking about ways to find ideas for content marketing, and here’s the conclusion of our conversation…”
Now, if you mention (“tag”) the person in social media, you get bonus points because you double your visibility – your visibility and the visibility of your center of influence.
- in everyday life
We have examples every day of situations related to our message – just take the time to raise awareness. I shared a campfire story where I made a connection between trying to start a campfire – a situation that might seem trivial – and time management. The comments were very good because people could relate the example you gave to their own business practices.
I admit that using everyday facts is my favorite way to create content! But the four strategies presented above also work well – I’ve gotten a lot of feedback after my Specialist vs. Specialist capsules from people who asked the same question.
Now do I advise you not to share an article, study or statistics? of course no! My invitation here is to put a file Context About the information you wish to share.
Get inspired by your everyday life, then improve with an article, study, or statistics to support your point.
You don’t have to search very far to find marketing content – just take the time to take the time and see what’s already there, present in your life, and use that as leverage.
Simplicity is the foundation of a strategy that works for the long term…
I always enjoy reading your comments. You can always reach me here and keep in touch on social media: LinkedInAnd the FBAnd the Youtube and now Instagram.