APC Collaborates with Lacoste, Prada Acquires NFTs, LVMH Award Winner … L’Impératif Madame

Back to what the editorial team definitely wants to share this week.

APC x Lacoste: The meeting that takes place

APC X Lacoste hurry

A new capsule full of surprises. After Catherine Deneuve, Susan Kohler and Gwyneth Paltrow, it’s Lacoste’s turn to join the long list of personalities and brands associated with APC. As a symbol of this union, the two signs decided to combine their emblem. The distinctive Lacoste crocodile, created in 1933 and thus intertwined with the brand acronym APC, which stands for Atelier de Production et de Création. This cooperation is also a fusion of the two universes. Sophisticated Lacoste sportswear imbued with the emblematic codes of the brand founded by Jean Twito, distinguished by its minimalist accents and military references. Of course jeans, polo shirts or even branded striped shirts will be included, but in a whole new dimension. Like this XXXL denim bag. Gabardine jackets, dress shirts and even a candle complement this collection. Summit meeting.

Collection available from June 8 in stores and on the website apc.fr.

A new world for Prada

Prada reaches a new stage in its TimeCapsule project. hurry

Notice for virtual fashion lovers. Italian house Prada embarks on a new phase of its exclusive concept called Timecapsule NFT. Every first Thursday of the month, for 24 hours only, a limited edition, both physical and virtual, will be released. Thursday 2 June marked the first stage of this journey into the fashion of the future. On this occasion, Prada invited artist Cassius Hirst, son of multidisciplinary plastic artist Damien Hirst, to design a shirt. capsule. Minimalist, Italian home creation has an interesting idea: one of the masks and brain scans symbolize the work of Cassius Hearst.

Find more information on the website prada.com .

Mango plays Camille Charrier’s card

Camille Charrier will present a set with Mango. hurry

The Spanish label is adding a new line to Camille Charrier’s well-rounded biography this year. Mango invites French women, followed by 1.3 million people on Instagram, to design a forty-piece capsule collection. Advertising can only be formalized through social networks. “I am very pleased to announce that we are working on a small project with Mango for the festive season,” explains Passion for Fashion, in the caption to one of her publications, setting the tone for this collaboration. Translation: We’ll have to wait until November. Before concluding “See you on the dance floor”.

An end-of-year festivities collection to discover in November 2022 and beyond mango.com.

Eye-catching sunglasses

Etnia presents the second volume of her Ojo collection. hurry

Created by David Pelicer in 2001, Barcelona is back with a new chapter with a surreal look. If 2020 marks the beginning of a creative dialogue with Ignasi Monreal, 2022 is already progressing as a key stage in this relationship. Always inspired by the work of writer John Berger and his book Ways of Seeing, the artist-illustrator has reinvented the Ojo model, fun framed sunglasses with two “extra eyes” on each side. New colors—lavender, aqua green, and tan—and new textures, this summer capsule collection heads to Asia in an acetate frame that looks like a jade.

Collection available on the site etniabarcelona.com.

Romance Sessùn x Nina Koltchiskaya

Sessùn collaborates with Nina Koltchitskaya hurry

An imagined group like a romantic mural. This season, the brand Sessùn, founded in Marseilles, travels alongside contemporary artist Nina Koltchitskaya. This collection consists of eighteen pieces in soft colors and exquisite patterns that celebrate the creative signatures of the Russian painter. “For me, clothes are real trips that you do yourself,” explains Nina Koltchitskaya. Allow yourself to be tempted with this collection of summer essentials, from a bohemian dress to a patchwork bucket hat. You can also see sleeveless crochet jackets, embroidered denim jackets, and even super multivitamin swimwear. Wardrobe saturated with softness and lightness, cut for summer.

Capsule can be found on the website sessun.com.

Stephen Stoke Daly, 2022 LVMH Prize Winner

Stephen Stoke Daly wins the LVMH 2022 (Paris, June 2, 2022). Instagram @stevenstokeydaley

The 25-year-old British designer won the jury of the ninth edition of the award with his SSDaley label. His signature? Currently, men’s wardrobe inspired by British heritage, especially Liverpool. According to the organisers, Stephen Stoke Daly “reinterprets elitism and British upper-class institutions. He questions the structural nature of this British heritage through a ‘social gay’ prism.” This earned him the LVMH Prize for the 2022 edition, awarded by a jury of seven designers from the LVMH team. (Jonathan Anderson in Lowe, Maria Grazia Chiuri in Dior, Nicolas Ghesquière in Louis Vuitton, Kim Jones in Dior Homme, Stella McCartney, Silvia Venturini Fendi, Nego de Kenzo) plus Delphine Arnaud, Jean-Paul Claverie, and Sidney Toledano.

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