Microsoft’s next step in gaming control

Xbox Everywhere is the name of Microsoft’s strategy to establish itself as a leader in the video game market.

While waiting for the big Xbox and Bethesda game show on June 12, Microsoft is sharpening its guns and unveiling the name of its new strategy for the video game market: Xbox Everywhere. Hiding behind this name is a new boost that could allow Microsoft to overtake Sony and Nintendo in future games.

Xbox Everywhere

This is Microsoft’s definition of the Xbox Everywhere initiative.

We want you to be able to enjoy the titles you love, with whomever you want, on the devices you already own, all over the world.

This is clearly not entirely new and has been part of Microsoft’s strategy for several years with regard to cloud gaming. But with this new name, Microsoft wants to increase the speed.

Access more video games in cloud games

First of all, the company now wants to add games to Xbox Cloud Gaming outside of Xbox Game Pass alone. Result: You no longer need to subscribe to the respective service to access these games. Microsoft started with the most famous possible example: Fortnite is available on Xbox Cloud Gaming absolutely free. This should also allow gamers to better differentiate between Xbox Cloud Gaming, the technology platform, and Xbox Game Pass, the gaming subscription service. Microsoft itself tended to confuse the two before, to the point of refusing to give a brand name to its cloud gaming platform. For a while, the press continued to use the project name xCloud.

Microsoft says so Fortnite is just the beginning And the company wants to add other games to its service, starting with the popular free games. With the ongoing acquisition of Activision Blizzard, we are inevitably considering Call Of Duty Warzone which could be a prime target for the service. above all, Microsoft, as part of Xbox Everywhere, must offer players access to games they have purchased from the Xbox Store. Then we follow the same pattern as Nvidia’s GeForce Now service. It is enough to purchase a game from the Xbox Store to access it from anywhere. This functionality was originally introduced in 2019 by Microsoft and could be landing soon.

The company highlights 150 games. perceptive cloud Which provides touch controls automatically if a player accesses them from a smartphone or tablet. Xbox teams have worked with more than 125 developers to make more than 350 Xbox Game Pass compatible games over the past few years.

Cloud games from more devices

Microsoft proudly announces that it has already convinced 10 million gamers to try streaming games through Xbox Cloud Gaming since its launch in 2020. The company has already made its services available on PC, Android, iOS, iPad OS, Xbox One and Xbox Series.

Chromecast with Google TV
Chromecast with Google TV // Source: Arnaud Gelineau for Frandroid

The next step has already been pointed out by Microsoft in 2021, and that is TV. While waiting for a native app from Microsoft partners, The company is preparing a low-cost device to be connected directly to the HDMI port from his TV. Described as puck hockey By journalist Tom WarrenThe device has been teased for many years, and is supposed to be shown in the coming months.

More areas and real successes on the horizon

Xbox Cloud Gaming is available in 26 countries and Microsoft continues to gradually expand coverageSupply chains are strained, especially when talking about remastered Xbox Series X consoles. The service arrived in Brazil, Mexico, Australia and Japan at the end of 2021. The company notes that the success in Brazil was particularly significant because demand from gamers exceeded Microsoft’s server capacities at launch.

In the coming months, we expect to see cloud gaming available in more places, and we can’t wait to tell you more.

In order to grow so rapidly, Microsoft is clearly dependent on its Azure infrastructure. Which reaches more people than any other cloud service provider If Xbox just manages to reclaim some market share against PlayStation, the manufacturer is on track to clearly take the lead over its competitor in this area of ​​the future. Cloud gaming could allow Microsoft to conquer areas that have hitherto been reluctant to use the brand commercial Xbox or game consoles in general.

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