Nearly one in two French people live in a town of less than 10,000, according to the latest INSEE figures, updated in 2017. From its summer seaside resorts to its mountain destinations, across its regions particularly popular with hikers, France has arguments Strong in order to attract tourists from all over the world. In 2019, before the health crisis, 90 million visited the country, according to figures from the Ministry of Economy, Finance and Recovery. The success puts it at the top of the most popular tourist destinations on the planet.
Also to discover: This is the most searched French (Luxury) village on the Internet and is located in Occitanie
Ranking for the most searched small towns with the “what to do”, “what to see” and “what to visit” queries
And some of the small towns, out of the 4,300 located in the territory, are particularly attractive to visitors. La Grande-Motte (Hérault), Saint-Tropez (Var), or Carnac (Morbihan) are among the top 20 searches, each month, on Google, according to a study by Likibu.
The vacation rental search engine conducted the survey in April 2022, to determine the most popular on the Internet. To do this, its teams compiled inquiries about the name of the city alone, and those associated with the phrases “what to do”, “what to see” and “what to visit”. Verdict, it’s a small town in Normandy that comes first.
A young city between sea baths, luxury boutiques, and seventh art
Outside of the tourist season, this city has a population of less than 4,000 (3,595, according to the INSEE census taken in 2018). But over the course of the year, the tourist offices in their territory received 100,000 actual visitors in 2020, despite the health crisis, according to West of France.
It must be said that despite its novelty – it was only born 162 years ago – the small town showed great ambitions. “I came out of the sea and the swamps thanks to the bold will of the Duke of Mornay, the half-brother of Napoleon III, who dreamed of creating an idyllic seaside resort”In the words of Philippe Ogier, the city’s mayor since 2021, it has since doubled its assets.
Luxurious boutiques, casinos and even a racing circuit delight lovers of extravagance and fans of the seventh art. Clint Eastwood, Tom Cruise, Johnny Depp are some of the many characters on the big screen who participated in the legendary American Film Festival, which was created in 1975. We thought that the most popular small town in France with tourists on the Internet is … Deauville !
Deauville, the small French city most famous on Google
Every month, 145,600 tourist inquiries are made on Google about Deauville. The seaside resort, best known for the Promenade des Planches, its 1.5 kilometer beach, shower cabins and flowery coastline, offers a wide range of entertainment for passing visitors.
As for those who want to stay there longer, beware of last minute reservations! There are only 1,109 hotel rooms—and no campsites, hostels, or vacation villages—in Deauville, according to INSEE and DGE data recorded in January 2020. However, 1,907 families are simultaneously available in tourist lodgings in the city.