We have heard about the Internet of Things at all technology conferences a few years ago already, and there are still many misunderstandings about this technology, or rather this group that contains many technologies, so let’s try to explain it to clear this misunderstanding.
who – whichReally what or what’The Internet of things ?
It is simply the techniques that make it possible to connect objects. This communication is made either among themselves when they are equipped with a basic processing intelligence, or with a central intelligence interface for collecting and processing data when they are equipped only with a collection mechanism for transmitting data, or both at the same time.
One of the misunderstandings surrounding the Internet of Things is that it equates to developing purely industrial or sensory devices, usually with Arduinos and Raspberry-Pi in mind. But do not forget that your smartphone is a connected object, your TV is a connected object, your tablet, your refrigerator, etc. We are surrounded by connected things in our daily lives, and it is up to us to make the most of them to facilitate and enrich them.
Compared to AI and Blockchain where there is still a lot of debate about the topics, IoT technologies have gone through an important demystification phase, seeing a decrease in the use of connected watches and Fitbits among others, and more disruption to the user experience (always needing to recharging, limited autonomy, minimal accessible information, price point, etc.), especially as personal devices are now convenience rather than innovation, so the race turns instead to improving costs, functionality and autonomy, with processors becoming more Efficient and less expensive (QuadCore can even be found at $5), packages of microscopic sensors, and generic collectible devices of extensive sensory information, than it is for developing new hardware solutions, especially since all that is done in convenient hardware is replicated in Asia For a third of the price and t the quality is very similar.
As a result of demystification of hardware for the Internet of Things as such, the competitiveness of the public market, the difficulty of patenting hardware solutions, and price assumptions among consumers, has driven innovation rather than software and firmware, which is installed on public hardware, has been modified to a minimum. For optimization, offering scalable functionality, thanks to a hardware optimized operating system, such as Embedded Linux for complex cases running with different software, Artificially embedded with intelligence or others, Embedded C for coding algorithm logic with basic data collection and processing, or the new Harmony OS that Huawei developed it to improve the use and functionality of its proprietary smart devices.
Applications in daily life
But stepping outside the technical framework of technology in this way, the use of the Internet of Things in the commerce and customer service industries, from retail to purchasing funnels, to real estate sales services and the hotel industry, bank credit and 24/7 customer service simulations, are a great example of the impact of The Internet of Things is on the customer journey and experience, a scriptural case in disrupting traditional industries.
This transformation is more than cutting edge in New York, for example, where based on frequent shopper data, a camera that detects your size and build will suggest stores, or even groups to buy, as soon as you enter the mall!
There are of course examples that are slightly more conservative, yet evidence of progress in adoption, as many of our Moroccan clients in the mentioned sectors have had to adapt their digital transformation strategy to this challenge, by incorporating interactive terminals to improve the customer journey by connecting them to the information in the Their space is online, which helps them choose products/services, and customize their experience. We also find bank credit simulation tablets available to customers, with their registration and payment information collected directly from their terminals 24/7, terminals for scanning and producing approved administrative documents, and other examples used in marketing such as interactive billboards based on sound, smoke and capture Pictures and other sensory media.
In no case should IoT technologies be implemented without a clear strategy, starting from transforming the customer journey, supporting the employee journey, with the aim of digitizing his interactions, to collecting as much data as possible allowing for personalization and facilitating the customer experience, better transformation according to the KPIs defined in The strategic phase, during which we identify some good practices for IoT integration.